Be it for Instagram or just to eat, people in NYC flock to dessert spots like little else. In the past two years alone, there has been a massive increase in the number of Asian dessert shops that have opened featuring rolled ice cream, bubble waffles, and ube… everything. Most compelling, though, are the founders behind them. All are young New Yorkers, many with a background in finance who decided that they wanted to pursue something more creative and fulfilling in partnership with their best friends. Ice cream became that channel, but each put a unique and Asian-inspired twist on the classic American dessert.